Band 4 der Reihe Werbung – Konsum – Geschichte
doi.org/10.1515/9783110747676
Berlin: De Gruyter Oldenbourg 2022
239 S.
99,95 Euro
ISBN: 978-3-110747546
In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.
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